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X-WR-CALNAME:SDA New York
X-WR-CALDESC:LEARN · GROW · ACHIEVE
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DTSTART:20241121T133000Z
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SUMMARY:2024 Principals’ Breakfast
DESCRIPTION:Program Description\nSDA New York presents our annual signature event – a panel discussion featuring leaders in the AEC profession.  Winner of SDA National’s 2023 Best in Class Program, this year’s program will tackle how design firms are bracing for a challenging future.  Our participants represent a wide range of thought leadership in our industry.\nThrive in 2025…And Beyond\nIntroduction:\nMarilyn Marullo, Consultant and former Chief Administrative Officer of Beyer Blinder Belle Architects and Planners\nModerator:\nSimon Goodhead, Founder / Principal Consultant, Goodhead Strategies\nPanelists:\n\nMichelle DiLello, Partner, Architecture + Design, of Blue Medium, a New York–based public relations company serving the visual arts, architecture, and design communities\n\n\nJulia Gamolina, Associate Principal at Ennead Architects and the Founder and Editor-in-Chief of Madame Architect, a digital magazine\n\n\nRobert Herrmann, Principal, Offit | Kurman, and Chair of the firm’s NY Construction Law Practice\n\n\nAnna Liza Montenegro, Director of Marketing, Microsol Resources\n\n\n\nPricing:\n\nSDANY/ACEC Members: No Charge\nAIA/SMPS Members: $10\nNon-SDA Members: $25\n\n(Light breakfast will be served)\n\n\n\n\nBios:\nMarilyn Marullo, Consultant and former Chief Administrative Officer of Beyer Blinder Belle Architects and Planners\nMarilyn Marullo retired from BBB on January 15, 2021, after serving as Chief Administrative Officer for more than 36 years, overseeing BBB’s administrative operations and heavily shaping its culture. Marilyn helped guide the firm from a small architectural office in Manhattan’s West Village to a multi-disciplinary design firm well regarded in and beyond New York City, Washington DC, and Boston, where the firm has offices. Read more here: https://rb.gy/x345is\nSimon Goodhead, Founder / Principal Consultant, Goodhead Strategies\nSimon Goodhead is a Principal Consultant at, and President of, Goodhead Strategies, a management and business consulting firm. Goodhead Strategies focuses on technical and design related professional service firms throughout the US. Simon has extensive knowledge and background in operational leadership, strategic planning, and mergers & acquisitions. Having led a regional engineering office through significant growth and enhanced profitability, Simon moved to internal strategic planning and strategy deployment, before ultimately leading an external consulting practice.\nSimon is also a Principal Engineer with Goodhead Consulting Engineers, a national Fire Code Consulting practice, and is President/CEO of Flash Inspector (flashinspector.com) an AI powered video analytics platform.\nSimon graduated from the University of Leeds with a BS in Fire Science and the University of Georgia with an MBA through the Executive Program. Simon consults internationally and lives in Atlanta GA.\nMichelle DiLello, Partner, Architecture + Design, of Blue Medium, a New York–based public relations company serving the visual arts, architecture, and design communities\nMichelle DiLello is Partner, Architecture + Design, of Blue Medium, a New York–based public relations company serving the visual arts, architecture, and design communities. A talented and dedicated public relations professional, Michelle DiLello possesses more than two decades of experience in developing and implementing strategic communications programs in the U.S. and abroad. She has a proven track record for raising the profiles of internationally recognized and emerging architecture firms, designers, design brands, and cultural and academic institutions. Michelle applies her hands-on and results-oriented approach to assist clients to increase visibility, achieve prestigious thought leadership statuses, and generate business leads and revenues.\nJulia Gamolina, Associate Principal at Ennead Architects and the Founder and Editor-in-Chief of Madame Architect, a digital magazine\nJulia Gamolina is an Associate Principal at Ennead Architects and the Founder and Editor-in-Chief of Madame Architect, a digital magazine focused on the extraordinary women that shape our world. Trained as an architect herself and with over a decade of experience across all aspects of design, business development, and communications, Julia also teaches a graduate Professional Practice Course at Pratt Institute. Her writing has been featured in A Women’s Thing, Fast Company, Metropolis Magazine, and the Architect’s Newspaper. In 2024, Madame Architect received the AIANY Architecture in Media Award. In 2024 and 2023, Julia was listed in Wallpaper*’s Creative America, a list of the people defining the creative landscape of the US. She also received the Special Citation from AIANY in 2019. Julia earned her Bachelor of Architecture at Cornell University, graduating with the Charles Goodwin Sands Medal for exceptional thesis. She was born in Novosibirsk, later immigrated to Toronto, and is based in New York City, having also lived and worked in Austria, Italy, and Brazil.\nRobert Herrmann, Principal, Offit | Kurman, and Chair of the firm’s NY Construction Law Practice\nRobert F. Herrmann is the Chair of the firm’s New York Construction Law Practice. He represents design professionals, and other construction-related firms, privately held businesses, and New York City housing cooperatives and condominiums. He acts as general counsel to a number of architects, landscape architects, interior designers, lighting designers, engineers, owners, developers, and contractors, advising them on general business matters and representing them in litigation, arbitration, and mediation.\nPrior to joining Offit Kurman, Mr. Herrmann was, for thirty-four years, the managing partner of the New York City law firm of Menaker & Herrmann, where he advised a number of the most prominent architecture and design firms in the country.\nMr. Herrmann is a graduate of Yale College and Columbia Law School, where he was a Harlan Fiske Stone Scholar. He clerked for Judges Harold R. Medina and Sterry R. Waterman of the U.S. Court of Appeals and began his private practice career at Hughes Hubbard & Reed. He is a member of the Professional Practice Committee of the American Institute of Architects, New York Chapter. He is trained in mediation and is on the American Arbitration Association panel of construction mediators. He also serves as a mediator for the New York State Supreme Court, Commercial Division.\nMr. Herrmann is an Adjunct Professor at the Columbia University School of Architecture, Planning, and Preservation where he teaches Advanced Professional Practice to third-year Master students. He has also led numerous seminars for design professionals on a variety of topics.\nAnna Liza Montenegro, Director of Marketing, Microsol Resources\nAnna Liza Montenegro is a trained architect and an accomplished marketing professional in the architecture, engineering, and construction (AEC) industry, she possesses both strategic and execution of marketing initiatives, go-to-market plans, and execute product launches. At Microsol Resources, she develops the marketing strategy, brand management, digital marketing, and other demand generation activities for Microsol’s strategic partnerships with Autodesk, McNeel Rhino, Bluebeam, Chaos Group V-Ray and Enscape, and other technology partners. When not marketing, she loves spending time with her kids, traveling, and summers in Maine.\n\n\n
URL:https://www.sdanyc.org/all-events/2024-principals-breakfast/%20
CATEGORIES:SDA New York Chapter
LOCATION:536 LaGuardia Pl, New York, NY 10012
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