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X-ORIGINAL-URL:https://www.sdanyc.org/
X-WR-CALNAME:SDA New York
X-WR-CALDESC:LEARN · GROW · ACHIEVE
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UID:MEC-f356355c1634839cf42769e7f30905a3@sdanyc.org
DTSTART:20260421T190000Z
DTEND:20260421T200000Z
DTSTAMP:20260417T172200Z
CREATED:20260417
LAST-MODIFIED:20260417
PRIORITY:5
SEQUENCE:42
TRANSP:OPAQUE
SUMMARY:SDA National Webinar: Cash Flow Clarity: Practical Forecasting for Design Firms
DESCRIPTION:Program Description\nIn most firms, cash flow becomes urgent only when it becomes stressful. But it doesn’t have to be that way.\nCash flow forecasting is not just a finance exercise — it’s a practical discipline that brings visibility to how money truly moves through your firm. When you understand the timing of collections, payroll, and expenses, decisions become calmer, planning becomes steadier, and surprises become far less disruptive.\nIn this experience-grounded session, Stephanie Kirschner will walk through the fundamentals of cash flow forecasting specifically for design firm professionals. Drawing from decades of financial leadership within A/E firms, she will explain the difference between profit and cash, demonstrate how to realistically forecast collections and payroll timing, and show how to identify “dip months” before they create unnecessary stress.\nParticipants will walk through a simple, customizable spreadsheet tool that can be implemented immediately — no complex systems required.\nThis session is designed for anyone who influences billing, staffing, contracts, or operational timing decisions — not just those with a CFO title. You will leave with:\nA clearer understanding of how cash truly flows through your firm\nA practical forecasting framework you can apply right away\nGreater confidence in supporting firm leadership during both strong and uncertain cycles\nAs a bonus, you’ll also see how the same forecasting principles can be applied personally to reduce financial stress and improve long-range planning.\nFinancial clarity does not eliminate challenges — but it does eliminate unnecessary surprises. And that clarity strengthens leadership at every level of the firm.\nSpeaker Bio:\nStephanie Kirschner\nStephanie Kirschner brings more than three decades of financial and operational leadership experience within architecture, engineering, and professional services firms. Prior to serving as National Executive Director of the Society for Design Administration, she held senior finance and administrative roles including Vice President of Finance & Administration and Controller, where she led budgeting, forecasting, cash management, banking relationships, and strategic planning initiatives\nThroughout her career, Stephanie has worked closely with firm principals and project managers to strengthen financial visibility and guide firms through both growth periods and economic downturns. She is known for translating complex financial concepts into practical tools that reduce uncertainty and support steady, confident leadership.\nHaving served in every national leadership role within SDA — including National Treasurer and President — and recognized as an SDA Fellow and Lifetime Achievement Award recipient, Stephanie remains passionate about equipping operations professionals with the insight and clarity needed to lead well behind the scenes.\nIn this session, she shares not just a spreadsheet, but the perspective that comes from decades of helping firms build financial stability and resilience.\n
URL:https://www.sdanyc.org/all-events/sda-national-webinar-cash-flow-clarifty-practical-forecasting-for-design-firms/
CATEGORIES:SDA National Meeting
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